About Us

At DONT CARE, we’re all about being bold, being yourself, and being free. Wearing DONT CARE means living with confidence, embracing freedom and authenticity... basically BE YOURSELF!

MISSION

Our mission is to empower young people to own their individuality, be bold, and express themselves freely—beyond limits and expectations.

VISION

Our vision is to build a community where self-expression thrives, authenticity is celebrated, and everyone lives unapologetically with the DONT CARE mindset.

VALUES

  • Authenticity

  • Simplicity

  • Inclusivity

  • Empowerment

  • individuality

  • Quality